Announcing Hemphasis Magazine
Bob Newland
Jeremy Briggs
Principal editors and publishers
HC 89 Box 184-A
Hermosa SD 57744
605-255-4032
mailto: staff@hemphasis.net
In 2002 the South Dakota Industrial Hemp Council produced two editions of "VoteHEMP 2002 South Dakota" to educate voters about hemp. You may have seen it. We lost the election (with 40% of the vote) to re-legalize industrial hemp production in South Dakota last November; but lots of advertisers and readers have encouraged us to publish again.
Hence, HEMPhasis, a magazine promoting hemp, liberty, and what works.
If you haven't seen our editions of "Vote HEMP 2002 South Dakota", view them in their entirety (including the ads) at http://www.hemphasis.net
AIM
To be a one-stop reference for all facets of industrial hemp -- including the stupid political barriers which prevent it from becoming the world's largest cash crop, most popular manufacturing material, and possibly the most important element in the solution to today's ecological and economic challenges.
We'll print up-to-date news on state legislation, what's hempening in other countries, and connect consumers to a showcase of hemp products and information on upcoming hemp related events -- including "Hemp Aid", a 2004 benefit for Alex White Plume with Willie Nelson.
CONTENT
We'll organize content into a Problem / Solution format. We'll introduce a modern challenge (deforestation, governmental corruption, family farm and domestic manufacturing decline, widening gap between rich and poor, global climate change, pollution, health problems, etc.), then show how industrial hemp farming has application in alleviating it.
A look at facets of hemp production, including:
Hemp . . .
. . . fiber and clothing
. . . food
. . . body care
. . . paper
. . . plastics/biocomposites
. . . vs fiberglass
. . . building materials
. . . fuel
. . . and the environment
. . . vs cotton
. . . and the economy
. . . vs soy
. . . vs saturated fats
. . . vs trees
. . . vs concrete
. . . vs petroleum
Updates on the Alex White Plume hemp farming endeavor and his battles with the DEA, and news from industry leaders and political movements.
A Calendar promoting hemp festivals, cultural events, farm shows,
political events, etc.
Consumer information: ads, consumer reports, our catalog, reviews,
favorite internet sites, maps for locating hemp stores, and how to get involved.
SPECIFICATIONS
24-32 pages -- 50% ads, 50% hemp info
11x14 tabloid printed on newsprint
8 pages in photographic color
7 pages of color ads available
(Page 2, last two pages, center four)
35,000 copies to be printed
Ad copy & Payment Deadline: Oct. 15, 2003
Deduct 10% for payment by September 1
Deduct 5% if ad is sent camera ready
AD PRICES
Full Page - $900 (color - $1095)
Half Page - $530 (color - $ 625)
1/4 Page - $305 (color - $ 355)
1/8 Page - $175 (color - $ 200)
1/16 Page - $ 95 (color - $ 110)
Add 10% for back cover and inside front cover
Ad Dimensions
Full Page - 10 1/4" wide x 13 1/4" tall
Half Page - 10 1/4" wide x 6 1/2" tall
or 5 1/8"wide x 13 1/4" tall
Quarter Page - 10 1/4" wide x 3 1/8" tall
or 5 1/8" wide x 6 1/2" tall
or 2 1/2" wide x 13 1/4" tall
Eighth Page - 5 1/8" wide x 3 1/8" tall
or 2 1/2" wide x 6 1/2" tall
Sixteenth Page - 5 1/8" wide x 1 1/2" tall
or 2 1/2" wide x 3 1/8" tall
Ads in HEMPhasis will be grouped by location. If your business is located in Madison, WI, then other Madison and Wisconsin ads will appear nearby. Internet stores will be placed according to advertisers' wishes, or will be grouped together.
The Table of Contents will also direct people to products and services in specific locations.
This will aid both businesses and customers in finding each other.
DISTRIBUTION
The College Tour -- Jan-April 2004
At each campus (see schedule below), Jeremy Briggs and associates will set up hemp vending and information booths. We'll distribute HEMPhasis Magazine and give talks and demonstrations on hemp.
The tour will enable us to visit businesses, explain and sell hemp to them, and distribute HEMPhasis, while gathering information on the what's going on in the region.
HEMPhasis and the college tour provides advertisers with a well-aimed arrow to get their products and messages in front of a variety of people -- largely 18-30 years old -- who were interested enough in hemp to pick up and read the magazine.
This tour will also enable us to drop copies off at other hemp-friendly businesses along the way, and mail a bunch around the country to folks who want to see it (and some who don't).
Date - City - School Name - Incidental nearby distribution - # to be distributed there
Jan 12-17 - Missoula MT - Univ. of Mont - . Coeur d'Alene ID - 2000
Jan 19-23 - Bozeman MT - Montana St. U - . Jackson WY - 2000
Jan 26-30 - Laramie WY - U. of Wyo - . Cheyenne WY - 2000
Feb 2-6 - Ft. Collins CO - Colorado St. U - . Greeley, Loveland - 2500
Feb 9-13 - Boulder CO - Colo. Univ - . Denver CO - 2500
Feb 23-27 - Spearfish SD - Black Hills State U - . Rapid City SD - 500
Mar 1-5 - Vermillion SD - Univ. of So. Dak - . Sioux Falls SD - 500
Mar 8-12 - Fargo ND - No. Dak. St. U - . St. Cloud MN - 1000
Mar 15-19 - Duluth MN - U. of MN-Duluth - St. Paul MN - 2000
Mar 29-Apr 2 - Minneapolis MN - U. of MN - Rochester MN - 5000
Apr 5-9 - La Crosse WI - U. of WI-La Crosse - Milwaukee WI - 2000
Apr 12-16 - Madison WI - U. of WI - Chicago IL - 5000
Apr 26-30 - Lincoln NE - U. of NE - Omaha NE - 3000
This projected distribution accounts for 30,000 copies. Another 2500 has been allotted to unexpected demand at any given location. That leaves another 2500 for mailing to various interested parties and incidental handouts everywhere.
###
